Pattern redundancy is a key concept for representing the amount of internal mental load (encoding efficiency) needed for pattern perception/recognition. The present study investigated how pattern redundancy influences encoding and memory processes in the visual system using a rapid serial visual presentation (RSVP) paradigm. With RSVP, it is well known that participants often fail to detect repetitions of words (repetition blindness, RB). We used this phenomenon as an index of the encoding and storage of visual patterns. In three experiments, we presented patterns with higher and lower redundancy, as defined by Garner’s equivalent set size (ESS). The results showed that RB occurred more frequently for higher redundancy patterns when the temporal distance between the targets was less than 500 ms; this tendency was reversed with longer temporal distances of over 500 ms. Our results suggest that pattern redundancy modulates both the early encoding and subsequent memory processes of a representation.