A yes-no recognition task and two recall tasks were conducted using pictures of high and low familiarity ratings. Picture familiarity had analogous effects to word frequency, and replicated the word-frequency paradox in recall and recognition. Low-familiarity pictures were more recognizable than high-familiarity pictures, pure lists of high-familiarity pictures were more recallable than pure lists of low-familiarity pictures, and there was no effect of familiarity for mixed lists. These results are consistent with the predictions of the Search of Associative Memory (SAM) model.